Pricing Perspectives: Marketing and Management Implications...

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Pricing Perspectives: Marketing and...

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Name: Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
ISBN: 9780230207226

Sandra Rothenberger, Florian Siems

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

الفئات:

Business & Economics - Sales & Marketing

عام:

2008

اللغة:

english

الصفحات:

240

ISBN 10:

0230207227

ISBN 13:

9780230207226